Big hair. Serious volume. Unapologetic glamour. The 90s blowout is making its return — and Who What Wear turned to James Lear to explain why it’s back and how to wear it now.
Think the supermodel hair of Claudia Schiffer, Cindy Crawford and Veronica Webb: volume, movement and plenty of attitude. As James puts it, it’s about “tonnes of glamour, bounce and volume.”
After years dominated by beach waves and deliberately relaxed styling, James sees the shift as a move back towards hair with more presence and character.
And it isn't limited by hair type or length. James explains how curls can enhance the look, fine hair can be built up for volume, and everything from short bobs to longer styles can be adapted to capture the same 90s energy.
For James, preparation is everything — creating lift from the root, building width and volume through the blow-dry and then working the finished hair to create that signature, effortless bounce.
More volume. More glamour. More attitude.
Discover James’ complete advice for bringing the 90s blowout back to life in Who What Wear.
